Katerina Pavlova

London based casting director and creative producer. I cast the faces a story needs and build the world around them — for fashion editorial, campaigns, and brand films.

My work starts with people. I find and cast talent, then shape the mood, references, and team that bring an image to life, moving across casting, creative direction, and styling on set.

I've built shoots end to end for editorial and brands, from magazine stories to campaigns, working closely with model agencies and photographers to get the right faces in front of the lens.

Now in London and available for casting, creative production, and styling. For collaborations, commissions, or just to say hello, get in touch.